Undergraduate Academic Programs / Departments / Courses

60 Business Administration

http://upei.ca/business

Business Faculty

Tarek Mady, Associate Professor, Interim Dean
Gary Evans, Professor
Blake Jelley, Professor
Jürgen Krause, Professor
Timothy E. Carroll, Associate Professor
Andrew Carrothers, Associate Professor
Melissa James, Associate Professor
Tina Saksida, Associate Professor
Donald M. Wagner, Associate Professor
Xiao Chen, Assistant Professor
Susan Graham, Assistant Professor
Sam Kolahgar, Assistant Professor
Amy MacFarlane, Assistant Professor
Matthew Pauley, Assistant Professor
Suzanne Rath, Assistant Professor
William Waterman, Assistant Professor
Luifang Yao, Assistant Professor

The Faculty of Business Administration is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty’s personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.

The Faculty of Business Administration holds a unique position within the province’s education system. It is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business Administration is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.

ACCOUNTING AND BUSINESS ADMINISTRATION

The Faculty of Business maintains a close liaison with the Chartered Professional Accountants of Prince Edward Island, and students who satisfactorily complete designated university courses are given broad exemptions by this professional organization. Students interested in pursuing a professional accounting designation should contact the Dean’s office prior to enrolling in their third year. These students should not enrol in Business electives other than those that are designated as accounting exemptions. Students not pursuing a Bachelor of Business Administration degree may register for the Certificate in Accounting.

Bachelor of Business Administration

The Bachelor of Business Administration degree (BBA) is a four-year degree consisting of 120 semester hours.

REQUIRED COURSES

1000-Level Courses:
Accounting 1010 (Introduction to Financial Accounting)
Business 1410 (Marketing)
Business 1710 (Organizational Behaviour)
Economics 1010 (Introductory Microeconomics)
Economics 1020 (Introductory Macroeconomics)
Math 1110 (Finite Mathematics)
UPEI 1010 (Writing Studies) (see note 3)

2000-Level Courses:

Accounting 2210 (Managerial Accounting)
Business 2120 (Business Presentations and Communications)
Business 2310 (Corporate Finance)
Business 2410 (Management Information Systems)
Business 2510 (Introduction to Management Science)
Business 2720 (Human Resource Management)
Business 2880 (Research and Evidence-Based Management)
[Though English 3810 is a 3000-level course, it is recommended that students take this course in their second year.]

3000-Level Courses:

Business 3010 (Business Law – Part I)
Business 3330 (Integrated Cases in Corporate Finance) OR Business 3340 (Personal Finance)
Business 3430 (Integrated Cases in Marketing)
Business 3510 (Operations Management)
Business 3710 (Entrepreneurship and New Ventures)
Business 3910 (Strategic Management)
English 3810 (Professional Writing) [recommended to be taken in Year 2]

4000-Level Courses:

Business 4850 (Developing Management Skills)
Business 4950 (Business Research I)

ELECTIVE COURSES

In addition to the 23 required courses, students must take 17 elective courses. At least three electives must be business courses and at least eight electives must be non-business courses. The other six electives (“free electives”) may be either business or non-business courses.

For students pursuing one of the seven specializations, the courses prescribed for the particular specialization will fulfill electives on the degree.

Students must obtain at least 60% in at least 14 of the 18 required business courses in order to qualify for the degree of Bachelor of Business Administration.

NOTES:

  • Accounting courses are considered to be business courses.
  • All courses will not necessarily be offered each year. Students should consult the current timetable before registration.
  • The completion of UPEI 1010 is a required course for the BBA, but the course also meets the general UPEI requirement of taking UPEI 1010, 1020 or 1030.

SPECIALIZATIONS

The specializations in the BBA Program are designed to provide students with a deeper level of expertise within a discipline, to improve students’ competitiveness upon entering the workforce.

Specialization in Accounting

A specialization in accounting is intended for business students wishing to pursue a Chartered Professional Accountant (CPA) designation after graduation. In addition to the core courses required to fulfill the BBA requirements, the following additional courses will be required to obtain the specialization:

•Accounting 2020 (Introductory Financial Accounting – Part II)

•Accounting 3010 (Intermediate Accounting – Part I)

•Accounting 3020 (Intermediate Accounting – Part II)

•Accounting 3120 (Cost Accounting)

•Accounting 4010 (Advanced Financial Accounting – Part I)

•Accounting 4020 (Advanced Financial Accounting – Part II)

•Accounting 4150 (Auditing)

•Accounting 4160 (Auditing, Accounting and Society)

•Accounting 4310 (Income Taxation)

In addition, students planning to pursue their CPA designation must take Business 3330 (Integrated Cases in Corporate Finance), as it is a required course for entry into the CPA program.

To qualify for a specialization in accounting, students are required to have an overall average of 70% in the required courses above. Students who already hold a certificate in accounting will not receive additional recognition for a specialization in accounting.

Specialization in Entrepreneurship

The courses and experiences related to specializing in entrepreneurship provide students with the knowledge and the experiential learning to start up a business or manage one in an entrepreneurial manner. Students will study the various types of entrepreneurship including business, social, and innovation within existing organizations. The key learning outcomes for students will be to gain knowledge, confidence, skills, and practice in both entrepreneurial thinking and leading entrepreneurial initiatives. They will think analytically, ask questions, research the market, solve problems, start a new venture, launch new products/services/ideas, and develop other entrepreneurial skills.

In addition to the core BBA program, completion of the specialization in entrepreneurship requires successful completion of the following courses:

Required:

  • Business 2650 (Introduction to Small Business and Entrepreneurship)
  • Business 3650 (Small Business Management: Opportunity Analysis & Development)
  • Business 3660 (Entrepreneurial Finance)
  • Business 4460 (Personal Selling and Sales)
  • Business 4680 (Self-Employment – Behind the Scene)

Any FOUR of the following courses:

  • Business 2870 (International Business)
  • Business 4610 (Communications)
  • Business 4650 (Project Management)
  • Business 4710 (Organizational Development and Change)
  • Business 4750 (E-commerce)
  • Business 4760 (Intercultural Management)
  • Philosophy 1110 (Critical Thinking)
  • Psychology 3310 (Creativity)
  • Sociology 2920/Diversity and Social Justice Studies 2920 (Work and Society)
  • Sociology 3110 (Small Groups)

Some of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.  To qualify for a specialization in entrepreneurship, students are required to have an overall average of 70% in the nine courses of this specialization.

Specialization in Finance

Management of financial resources is critical to the success and sustainability of both private and public organizations. An understanding of financial concepts, qualitative and quantitative problem-solving skills, and rational decision-making practices are important learning outcomes of the courses in the specialization in finance. The courses in this specialization focus on both corporate finance and personal finance with the intent of preparing the student for a career or further education related to finance. In addition to the core BBA program, completion of the specialization in finance requires successful completion of the following courses:

Required:

  • Accounting 2020 (Introductory Financial Accounting – Part II)
  • Business 3330 (Integrated Cases in Corporate Finance) (see note below)
  • Business 3340 (Personal Finance) (see note below)
  • Business 3660 (Entrepreneurial Finance)
  • Business 4390 (International Finance)

Any FIVE of the following courses:

  • Business 2870 (International Business)
  • Business 3020 (Business Law – Part II)
  • Business 4320 (Applied Investment Management)
  • Economics 2030 (Intermediate Microeconomics)
  • Economics 2040 (Intermediate Macroeconomics)
  • Economics 2310 (Mathematical Economics)
  • Economics 3710 (Economics of Sports)
  • Economics 2910 (Managerial Economics)
  • Economics 4050 (Financial Economics)
  • Economics 4120 (Public Finance)

Note regarding Business 3330 and 3340: The core BBA program requires students to take Business 3330 or 3340, but students taking the specialization in finance must take both courses.  To qualify for a specialization in finance, students are required to have an overall average of 70% in the ten courses of this specialization.

Specialization in International Business

The international opportunities in today’s world are vast. Doing business internationally is also challenging. The specialization in international business includes four business courses that provide an overview of those opportunities and challenges, as well as five electives to be chosen from a large multi-disciplinary set of courses that can enrich a student’s understanding of the world beyond our borders. The specialization also includes an international exchange term or an international work term. In addition to the core BBA program, completion of the specialization in international business requires the successful completion of the following:

Completion of an approved international academic or international co-op work term. To document that they have completed this requirement of the specialization, students must register in Business 3860 (a zero-credit hour course) for an academic exchange term, or Business 3940 (also a zero-credit hour course) for an international co-op work term. International students are deemed to have already met this requirement by virtue of having travelled from their home country to study at UPEI, but they too should register for Business 3860 to document that they have met this requirement.

Completion of the following four required courses:

  • Business 2870 (Introduction to International Business)
  • Business 4760 (Intercultural Management)
  • Business 4770 (International Marketing)
  • Business 4390 (International Finance)

Completion of any FIVE of the following courses:

  • any course designated as Business 3870 (International Business Elective)
  • any courses offered by the Department of Modern Languages
  • any courses offered by Asian Studies
  • any History courses listed under the US, British, European, Global or Greek & Roman streams
  • any Political Science courses listed in the Comparative Politics field of courses or the International field of courses
  • Anthropology 1050 (Introduction to Anthropology I)
  • Anthropology 2010 (Cultural Anthropology)
  • Anthropology 4040 (Applied and Public Interest Public Policy)
  • Economics 3310 (International Trade)
  • Economics 3320 (International Monetary Economics)
  • Economics 3410 (Economic Development Theory)
  • Economics 3420 (Economic Development Policy)
  • Psychology 4720/Diversity and Social Justice Studies 4720 (Social Justice in Psychology)
  • Religious Studies 1010 (Religions of the World – Western Traditions)
  • Religious Studies 1020 (Religions of the World – Eastern Traditions)
  • Religious Studies 1050 (World Religions)
  • Sociology/Anthropology 2120 (Peoples of South Asia)
  • Sociology/Anthropology 2420 (Peoples of Oceania)
  • Sociology/Anthropology 2510 (Peoples of Africa)
  • Sociology/Anthropology 2610 (Sex, Gender and Society)
  • Sociology/Anthropology 2630 /Diversity and Social Justice Studies 2630 (Global Youth Cultures)
  • Sociology/Anthropology 3550 /Diversity and Social Justice Studies 3550 (Globalization)

Some of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly. Students are advised to plan ahead accordingly.  To qualify for a specialization in international business, students are required to have an overall average of 70% in the nine courses of this specialization.

Specialization in Marketing

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing. The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 4810 (Integrated Marketing Communications)
  • Business 4430 (Consumer Behaviour)
  • Business 4440 (Market Research)
  • Business 4450 (Brand Management)
  • Business 4460 (Personal Selling and Sales)
  • Business 4770 (International Marketing)

Any THREE of the following courses:

  • Business 4650 (Project Management)
  • Psychology 2220 (Psychology of Personal Experience)
  • Psychology 2420 (Introduction to Social Psychology)
  • Psychology 3030/Diversity and Social Justice Studies 3030 (Psychology of Aging)
  • Psychology 3050 (Adolescent Development and Adjustment)
  • Psychology 3080 (Child Development)
  • Psychology 3090 (Adult Development)
  • Psychology 3210 (Learning and Motivation: Basic Processes)
  • Psychology 3310 (Creativity)
  • Psychology 3510 (Theories of Personality)
  • Psychology 3910/Diversity and Social Justice Studies 3910 (Psychology of Women)
  • Sociology 2710 (Self and Service)
  • Sociology 3920 (Media and Society)
  • Anthropology 3100/Diversity and Social Justice Studies 3100/English 3140 (Identity and Popular Culture)
  • Family Science 2210 (Family Resource Management)
  • Family Science 2410/Kinesiology 2410 (Human Development)
  • Theatre Studies 2440 (Introduction to Theatre Study)
  • Sociology/Anthropology 2610/Diversity and Social Justice Studies 2610 (Sex, Gender and Society)
  • Sociology/Anthropology 2710 (Self and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.  To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Specialization in Organizational Management

The leadership and management of organizations can promote or undermine organizational effectiveness, the well-being of organizations’ members, and outcomes for other stakeholders. Management-related courses such as organizational behaviour, human resource management, and leadership and management skills are important components of the core BBA program. The specialization in organizational management allows students to delve deeper into the broad, interdisciplinary domain of management and organizational studies by combining additional management courses with relevant courses in social science and liberal arts. Substantive issues relating to organizations as well as social and behavioural research methods are features designed to help students take an evidence-based approach to management. This specialization promotes development of thoughtful, ethical, and productive members, managers, and leaders of organizations.

In addition to the core BBA program, completion of the specialization in organizational management requires successful completion of the following courses:

THREE courses from the following list of business courses (“List A”):

  • Business 3720 (Industrial Relations)
  • Business 4610 (Communications)
  • Business 4650 (Project Management)
  • Business 4710 (Organizational Development and Change)
  • Business 4760 (Intercultural Management)
  • Business 4880 (Management in Perspective)
  • Business 4070 (Special topics in Organizational Management)
  • University 2030 (Introduction to Leadership Studies)
  • University 3030 (Leadership theory and Practice)

TWO courses from the following list of non-business research courses (“List B”):

•Anthropology 3210 (Field Methods)

•Anthropology 4040 (Applied and Public Interest Anthropology)

•Information Technology 3710 (Applied Databases)

•Philosophy 1110 (Critical Thinking)

•Philosophy 3710/Diversity and Social Justice Studies 3710 (Community-Based Ethical Inquiry I)

•Psychology 3710 (Advanced Statistics)

•Psychology 3740 (Advanced Qualitative Research)

•Sociology 4010 (Doing Social Research)

•Sociology 4090 (Evaluation)

•Sociology 4620 (Approaches in Applied Sociology)

•Sociology/Anthropology 2080 (Developing the Socio-Cultural Imagination)

FOUR courses from of the following list of other non-business courses (“List C”):

•Economics 3240 (Labour Economics)

•Education 3090 (Introduction to Learning in the Workplace)

•History 4260 (A History of the Canadian Working Classes)

•Philosophy 1020 (Introduction to Ethics and Social Philosophy)

•Psychology 2420 (Introduction to Social Psychology)

•Psychology 3310 (Creativity)

•Psychology 3510 (Theories of Personality)

•Psychology 3620 (Ergonomics)

•Psychology 3810 (Human Learning and Memory)

•Psychology 3820 (Cognitive Psychology)

•Sociology 1050 (Civility and Society)

•Sociology 2750/Diversity and Social Justice Studies 2750 (Social Inequality)

•Sociology 2920/Diversity and Social Justice Studies 2920 (Work and Society)

•Sociology 3110 (Small Groups)

•Sociology 3910 (Sociology of Organizations)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.  o qualify for a specialization in organizational management, students are required to have an overall average of 70% in the nine courses of this specialization.

Specialization in Tourism and Hospitality

The Bachelor of Business Administration degree with a specialization in tourism and hospitality is designed for students who plan to work in the tourism and hospitality industry in a management capacity or as an entrepreneur. The specialization in tourism and hospitality includes four required courses that focus specifically on the tourism and hospitality industry, as well as five electives to be chosen from a large multi-disciplinary set of courses that can enrich a students’ understanding of international business and international peoples.

In addition to the core BBA program, completion of the specialization in tourism and hospitality requires successful completion of the following courses:

Required:

•Island Studies 2110/Sociology/Anthropology 2110 (Island Tourism: The Search for Paradise)

•Business 4540 (Tourism and Hospitality Management)

•Business 4550 (Sustainable Tourism Development)

•Economics 2420 (The Economics of Tourism)

TWO courses from List A, and another THREE courses from List A or List B:

List A:

•Business 4650 (Project Management)

•Business 4760 (Intercultural Management)

•Business 4770 (International Marketing)

•Sociology/Anthropology 3740/Island Studies 3740 (Tourism)

•Any courses offered by the Department of Modern Languages

List B:

•Anthropology 1050 (Introduction to Anthropology I)

•Anthropology 2010 (Cultural Anthropology)

•Religious Studies 1010 (Religions of the World – Western Traditions)

•Religious Studies 1020 (Religions of the World – Eastern Traditions)

•Religious Studies 1050 (World Religious)

•Sociology/Anthropology 2120 (Peoples of South Asia)

•Sociology/Anthropology 2420 (Peoples of Oceania)

•Sociology/Anthropology 2510 (Peoples of Africa)

•Sociology/Anthropology 2630/ Diversity and Social Justice Studies 2630 (Global Youth Cultures)

•Sociology/Anthropology 3550/Diversity and Social Justice Studies 3550 (Globalization)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.  To qualify for a specialization in tourism and hospitality, students are required to have an overall average of 70% in the nine courses of this specialization.

Honours in Business Administration

An Honours concentration in Business Administration provides an opportunity for BBA students to pursue advanced studies in Business. It is available to students with a strong academic background who intend to continue studies in Business at the postgraduate level, or to students who intend to pursue a career where research experience would be of value.

ADMISSION

For admission to the Honours program, students must have a minimum average of 75% in all previous courses. Permission of the School is required and is contingent on the student finding a faculty supervisor. Students interested in pursuing the Honours program should seek admission as early as possible, not later than the end of the third year.

COURSE REQUIREMENTS

A total of 126 semester hours of credit is required for the BBA Honours. In addition to the requirements of the regular BBA, Honours students must complete Honours Thesis 5100 (six semester hours). This thesis would normally be completed in the semester following Business Research 4950. A committee of three faculty members, including the supervisor, will review the Honours thesis. An oral examination conducted by the committee will also be included in the evaluation process. A minimum average of 75% must be maintained to remain in the Honours program.

CO-OP EDUCATION IN BUSINESS

The UPEI Co-op Program is an integrated approach to university education which enables students to alternate academic terms on campus with work terms in suitable employment. The success of such programs is founded on the principle that students are able to apply theoretical knowledge from course studies in the workplace and return to the classroom with practical workplace experience. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.

Students accepted into the program, complete at least three 14-week paid work terms and three professional development courses. Credits earned through completion of work terms are counted as general electives (i.e. free or non-business electives).

The Co-op option is available to full-time students in any specialization within the Faculty of Business.  Applications to the Co-op Education Program are normally made after completion of the first year of study.

See the Co-operative Education Program section of the UPEI Academic Calendar for more information.

Accelerated Bachelor of Business Administration Program

Graduates of two year college diploma programs can gain access to the Bachelor of Business Administration degree (BBA) by way of the Accelerated Bachelor of Business Administration Program.

The Accelerated Bachelor of Business Administration program is available to students who have a two-year diploma from Holland College (or a similar college). They must satisfy general UPEI and Faculty of Business entrance requirements. Applicants must demonstrate a minimum average of 70% in their college program.

REQUIRED COURSES:

Required courses recommended to be taken in a student’s FIRST year at UPEI:

Business 1410 – Marketing
Business 1710 – Organizational Behaviour
Business 2410 – Management Information Systems
Business 2880 – Research and Evidence-Based Management
Economics 1010 – Introductory Microeconomics
Economics 1020 – Introductory Macroeconomics
Math 1110 – Finite Mathematics
UPEI 1010 – Writing Studies (see note 3)
Accounting 1010 – Introduction to Financial Accounting (except students whose college diploma was in Accounting; see note 1)

Required courses recommended to be taken in a student’s SECOND year at UPEI:

Business 2120 – Business Presentations and Communications
Business 2310 – Corporate Finance
Business 2510 – Introduction to Management Science
Business 2720 – Human Resource Management
Business 3010 – Business Law – Part I
Business 3430 – Integrated Cases in Marketing
English 3810 – Professional Writing
Accounting 2210 – Managerial Accounting

Required courses recommended to be taken in a student’s THIRD year at UPEI:

Business 3330 – Integrated Cases in Corporate Finance OR Business 334 – Personal Finance
Business 3510 – Operations Management
Business 3710 – Entrepreneurship and New Ventures
Business 3910 – Strategic Management
Business 4850 – Developing Management Skills
Business 4950 – Business Research I

ELECTIVE COURSES:

For students whose college diploma was in Accounting:

In addition to the 22 required courses, students must take 8 elective courses. At least three electives must be business courses, and at least four electives must be non-business courses. The other elective (“a free elective”) may be either a business or a non-business course.

For students whose college diploma was not in Accounting:

In addition to the 23 required courses, students must take 7 elective courses. At least two electives must be business courses, and at least four electives must be non-business courses. The other elective (“a free elective”) may be either a business or a non-business course.

Students must obtain at least 60% in at least 14 of the 18 required business courses in order to qualify for the Bachelor of Business Administration degree.

NOTES:

1. Students whose college diploma was in Accounting will substitute a business elective for ACCT 1010.

2. Students in this program are eligible for the Business Coop option.

3. The completion of UPEI 1010 is a required course for the Accelerated BBA, but the course also meets the general UPEI requirement of taking UPEI 1010, 1020 or 1030.

Bachelor of Business in Tourism and Hospitality

The Bachelor of Business in Tourism and Hospitality (BBTH) is a two-year post-diploma degree available only to graduates of diploma programs at the Atlantic Tourism and Hospitality Institute (ATHI) or of similar programs at similar post-secondary institutions. This post-diploma degree provides the opportunity for students to continue their education through a concentration in Business Administration.

Students must meet the UPEI admission requirements for this degree by completing the ATHI diploma, including economics, or equivalent course work at a university or college, with a minimum overall average of 70%. In the BBTH program, students must obtain grades of at least 60% in at least 12 of the 16 required business courses in order to qualify for the degree. Students are subject to all of the Academic Regulations of the University.

REQUIRED COURSES

Required courses recommended to be taken in a student’s FIRST year at UPEI:

Accounting 1010 – Introduction to Financial Accounting
Accounting 2210 – Managerial Accounting
Business 1410 – Marketing
Business 1710 – Organizational Behaviour
Business 2120 – Business Presentations and Communications
Business 2510 – Introduction to Management Science
Business 2880 – Research and Evidence-Based Management
Business 3010 – Business Law – Part I
UPEI 1010 – Writing Studies (see note 4)

Required courses recommended to be taken in a student’s SECOND year at UPEI:

Business 2310 – Corporate Finance
Business 2720 – Human Resource Management
Business 3330 – Integrated Cases in Corporate Finance OR Business 3340 – Personal Finance
Business 3430 – Integrated Cases in Marketing
Business 3510 – Operations Management
Business 3710 – Entrepreneurship and New Ventures
Business 3910 – Strategic Management
Business 4850 – Developing Management Skills
English 3810 – Professional Writing

ELECTIVE COURSES

In addition to the 18 required courses, students must take 2 elective courses. At least one elective must be a non-business course. The other elective (“a free elective”) may be either a business or a non-business course. For the non-business elective, Island Studies 2110 (Island Tourism: The Search for Paradise) is highly recommended.

NOTES:

  1. Accounting courses are considered to be Business electives.
  2. Due to student enrolments and faculty availability, some courses may not necessarily be offered each year. Students should consult the current timetable before registration.
  3. Business 3730 (Tourism Management) or Business 4540 (Tourism and Hospitality management) is recommended for the free elective.
  4. The completion of UPEI 1010 is a required course for the BBTH, but the course also meets the general UPEI requirement of taking UPEI 1010, 1020 or 1030.
  5. Students are eligible to apply to the Cooperative Education program upon entrance to the University.
  6. The following courses are not eligible as electives for the BBTH program: Math 1110/1120, and Economics 1010/1020.

Bachelor of Business Studies

The Bachelor of Business Studies (BBST) program is a post-diploma degree. It will require a minimum of two years of academic study at UPEI, the curriculum of which will consist primarily of core courses and a few electives.

To be eligible for program admission, students must have already completed a two-year business diploma in specified programs at a recognized college and have achieved an overall average of 70%. Students must meet the UPEI admission requirements for this degree. In the BBST, students must obtain grades of at least 60% in at least 12 of the 16 required business courses in order to qualify for the degree. Students are subject to all of the Academic Regulations of the University.

REQUIRED COURSES

Required courses recommended to be taken in a student’s FIRST year at UPEI:

Business 1410 – Marketing
Business 1710 – Organizational Behaviour
Business 2120 – Business Presentations and Communications
Business 2510 – Introduction to Management Science
Business 2880 – Research and Evidence-Based Management
Business 3010 – Business Law – Part I
Accounting 1010 – Introduction to Financial Accounting (except students whose college diploma was in Accounting; see note 1)
Accounting 2210 – Managerial Accounting
UPEI 1010 – Writing Studies (see note 7)

Required courses recommended to be taken in a student’s SECOND year at UPEI:

Business 2310 – Corporate Finance
Business 2720 – Human Resource Management
Business 3330 – Integrated Cases in Corporate Finance OR Business 3340 – Personal Finance
Business 3430 – Integrated Cases in Marketing
Business 3510 – Operations Management
Business 3710 – Entrepreneurship and New Ventures
Business 3910 – Strategic Management
Business 4850 – Developing Management Skills
English 3810 – Professional Writing

ELECTIVE COURSES

For students whose college diploma was in Accounting:

In addition to the 17 required courses, students must take 3 elective courses. At least one elective must be a business course and at least one elective must be a non-business elective. The other elective (“a free elective”) may be either a business or a non-business course.

For students whose college diploma was in Business or Retail Management:

In addition to the 18 required courses, students must take 2 elective courses. At least one elective must be a non-business course. The other elective (“a free elective”) may be either a business or a non-business course.

NOTES:

  1. Students who have completed a diploma in Accounting Technology must take a business elective in place of Accounting 1010.
  2. Accounting courses are considered to be Business electives. Due to student enrolments and faculty availability, some courses may not necessarily be offered each year. Students should consult the current timetable before registration.
  3. Political Science 2010 (Canadian Politics I: Government) and 3110 (Canadian Public Administration) are recommended as potential non-business electives.
  4. Recommended Business electives include Business 2650 (Introduction to Small Business and Entrepreneurship), Business 4650 (Project Management), Business 4710 (Org. Development), and Business 4760 (Intercultural Management).
  5. Students are eligible to apply to the Co-operative Education program upon entrance to the university.
  6. Unless specified, the following courses are not eligible as electives for the BBST program: Math 1110/1120, Economics 1010/1020, and Business 1010.
  7. The completion of UPEI 1010 is a required course for the BBST, but the course also meets the general UPEI requirement of taking UPEI 1010, 1020 or 1030.

Minor in Business Administration

The Minor in Business Administration is designed for students in faculties other than Business Administration. The Minor consists of at least twenty-one semester hours. Completion of the Minor in Business Administration requires successful completion of the following courses:

Required:

Accounting 1010 – Introduction to Financial Accounting

Business 1410 – Marketing

Business 1710 – Organizational Behaviour

FOUR of the following courses:

Accounting 2210 – Managerial Accounting

Business 2510- Introduction to Management Science

Business 2650 – Introduction to Entrepreneurship and Small Business Management

Business 2880 – Research and Evidence-Based Management

Business 2310 – Corporate Finance

Business 2720 – Human Resource Management

Business 3010 – Business Law – Part I

Business 3330 – Integrated Cases in Corporate Finance OR Business 3340 – Personal Finance

Business 3430 – Integrated Cases in Marketing

Business 3510 – Operations Management

Business 3710 – Entrepreneurship and New Ventures

Business 4850 – Developing Management Skills

Certificate in Business

The Business Certificate is intended for students who satisfy the entrance requirements of the Business Program but are not pursuing a Business degree. Generally, students must have successfully completed Grade 12 in a University Preparatory program with an overall average of at least 70% in English, Mathematics, any two Social Studies, Languages, or Sciences, and one other academic course.

Applicants with the appropriate work experience may also be accepted into the program.

The objective of this certificate program is to provide students with a sampling of courses in the areas of business. For those students interested, the certificate program also provides many of the foundation courses required to enter the BBA degree program.

The Business Certificate is a credit program comprised of ten three-semester hour courses: three required courses and seven elective courses. The courses are generally offered during the normal academic year, but some may be offered during summer school.

Please note: students enrolled in the Bachelor degree in Business Administration, the Bachelor of Business in Tourism and Hospitality and the Bachelor of Business Studies do not qualify for the certificate.

Required courses:

Accounting 1010 – Introduction to Financial Accounting

Business 1410 – Marketing

Business 1710 – Organizational Behaviour

SEVEN of the following courses:

Accounting 2210 – Managerial Accounting

Business 2510 – Introduction to Management Science

Business 2650 – Introduction to Entrepreneurship and Small Business Management

Business 2880 – Research and Evidence-Based Management

Business 2310 – Corporate Finance

Business 2720 – Human Resource Management

Business 3010 – Business Law – Part I

Business 3330 – Integrated Cases in Corporate Finance

Business 3340 – Personal Finance

Business 3430 – Integrated Cases in Marketing

Business 3510 – Operations Management

Business 3710 – Entrepreneurship and New Ventures

Business 4650 – Project Management

Business 4850 – Developing Management Skills

Students must obtain grades of at least 60% in at least 7 of the 10 business courses in order to qualify for the Certificate of Business.

Certificate in Accounting

The Accounting Certificate is intended for non-business students who satisfy the entrance requirements of the Business program. Generally, students must have successfully completed Grade 12 in a University Preparatory program with an overall average of at least 70% in English, Mathematics, any two Social Studies, Languages, or Sciences, and one other academic course.  Applicants with the appropriate work experience may also be accepted into the program.

Students who graduated with a BBA, BBST or BBTH, without the Accounting Specialization, are also eligible to return to complete the Accounting Certificate.

The Certificate provides some of the foundation courses for the Chartered Professional Accountant designation. To be eligible to receive the Certificate, students must obtain a minimum average of 60% in each of the courses taken.

REQUIRED COURSES

Accounting 1010 – Introduction to Financial Accounting

Accounting 2020 – Introductory Financial Accounting – Part II

Business 2310 – Corporate Finance

Business 2410 – Management Information Systems

Accounting 3010 – Intermediate Accounting – Part I

Accounting 3020 – Intermediate Accounting – Part II

FOUR of the following courses:

Accounting 2210 – Managerial Accounting

Accounting 3120 – Cost Accounting

Accounting 4010 – Advanced Financial Accounting – Part I

Accounting 4020 – Advanced Financial Accounting – Part II

Accounting 4150 – Auditing

Accounting 4160 – Auditing, Accounting, and Society

Business 3330 – Integrated Cases in Corporate Finance

English 3810 – Professional Writing

Students who have earned a specialization in accounting in the Bachelor of Business Administration program are not eligible for the Certificate in Accounting.

ACCOUNTING COURSES

1010 INTRODUCTORY ACCOUNTING—Part I
This course introduces the accounting model and basic accounting concepts and principles needed to read, analyze and interpret financial statements. An understanding of the role of accounting in society will be explored. Sound ethical judgment for financial decision-making will be stressed. Emphasis is on accounting from a “user’s” perspective.
Three hours a week

2020 INTRODUCTORY ACCOUNTING—Part II
This course focuses on understanding and applying the accounting equation, recording transactions and preparing financial statements in accordance with generally accepted accounting principles. Differences between International Financial Reporting Standards and Accounting Standards for Private Enterprises will be highlighted. Sound ethical judgment for financial statement preparation will be stressed. Emphasis is on accounting from a “preparer’s” perspective.
PREREQUISITE: Accounting 1010 and a minimum of second year standing in an undergraduate program in the Faculty of Business or permission of the instructor
Three hours a week

2210 MANAGERIAL ACCOUNTING
The emphasis throughout this course is on the uses of accounting and other financial tools in the management of a business. Topics include inventory costing methods, cost allocation, cost behaviour, the contribution approach, pricing, and budgeting.
PREREQUISITE: Accounting 1010
Three hours a week

3010 INTERMEDIATE ACCOUNTING—Part I
This course provides in-depth coverage of the accounting standards required for corporate financial reporting for both public and private enterprises. It introduces students to the Canadian accounting environment and the concepts and principles from which Generally Accepted Accounting Principles (GAAP) have grown. Specific emphasis is given to the major asset categories found on corporate balance sheets through extensive coverage of cash, accounts receivable, inventories, capital assets and investments. Other topics covered in detail include current liabilities, revenue and expense recognition, and the statement of cash flows.
PREREQUISITE: Accounting 2020 and a minimum of third year standing in an undergraduate program in the Faculty of Business or permission of the instructor
Three hours a week

3020 INTERMEDIATE ACCOUNTING—Part II
This course continues the examination of balance sheet items with extensive coverage of the accounting and reporting issues related to liabilities and shareholders’ equity, including complex debt and equity instruments, corporate income taxes, leases, pensions and other post-employment benefits, earnings per share, and restatements.
PREREQUISITE: A minimum grade of 60% in Accounting 3010 or permission of the instructor
Three hours a week

3120 COST ACCOUNTING
Topics include standard costing, budgets, flexible budgets, variance analysis, pricing, relevance and decentralization, and transfer pricing. This course will also incorporate case studies to highlight the application of methodology.
PREREQUISITE: A minimum of 60% in Accounting 2210 and a minimum of third year standing in an undergraduate program or permission of the instructor

4010 ADVANCED FINANCIAL ACCOUNTING—Part I
This course covers the study of mergers and acquisitions using the purchase method, and accounting for intercompany transactions and their elimination to arrive at consolidated financial statements.
PREREQUISITE: A minimum grade of 60% in Accounting 3020 or permission of the instructor
Three hours a week

4020 ADVANCED FINANCIAL ACCOUNTING— Part II
This course covers the accounting for partnerships, municipal governments, not-for-profit organizations, trusts and estates, and foreign exchange transactions.
PREREQUISITE: A minimum grade of 60% in Accounting 4010 or permission of the instructor
Three hours a week

4150 AUDITING
This course provides an introduction to the auditing profession and specifically the external audit of financial statements. This course focuses on the three phases of the audit process – risk assessment, risk response and reporting. The role of ethics and independence within the auditing profession will be emphasized.
PREREQUISITE: A minimum grade of 60% in Accounting 3020 or permission of the instructor
Three hours a week

4160 AUDITING, ACCOUNTING AND SOCIETY
The main focus of this course will be the application and extension of auditing and accounting concepts to realistic scenarios through the use of case analysis. This advanced course will also focus on the role of auditors and accountants in society. Topics include the financial reporting environment, the standard-setting process, regulatory influences on the profession, corporate governance, ethics and professionalism, and emerging issues in the profession.
PREREQUISITE: A minimum grade of 60% in Accounting 4150 or permission of the instructor
Three hours a week

4310 INCOME TAXATION
This course introduces students to income tax law for both individuals and corporations. The course is designed for students pursuing a professional accounting designation or a career requiring an advanced knowledge of tax.
PREREQUISITES: A minimum grade of 60% in Accounting 3020 or permission of the instructor
Three hours a week

BUSINESS COURSES

1010 INTRODUCTION TO BUSINESS
An introduction to the functional areas of business. Topics to be covered include business organizations, marketing, finance, accounting, production, and personnel. Much emphasis will be placed on the development of both written and oral communication skills in a business context. Case studies will be used to reinforce theoretical concepts discussed.
PREREQUISITE: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP program.
Three hours a week

1410 MARKETING
This course presents the basic concepts of marketing. It introduces the marketing function, marketing systems and the marketing concept and then focuses on the development of marketing strategies, target markets, and the marketing mix in a decisionmaking context.
PREREQUISITE: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP Program.
Three hours a week

1710 ORGANIZATIONAL BEHAVIOUR
This course introduces students to the theory of organizational behaviour (the study of people at work in organizations). It examines the behaviours of individuals working alone or in teams, and how organizational characteristics, management practices and other factors influence this behaviour, and ultimately organizational effectiveness.
PREREQUISITE: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP Program.
Three hours a week

2110 BUSINESS COMMUNICATIONS
This course focuses on developing students’ writing and presentation skills in a business environment. Students will learn techniques to help them communicate with professionalism, clarity and persuasiveness in a variety of business contexts.
PREREQUISITES: English 1010 or UPEI 1020, or UPEI 1030, and must be registered in Business with a 2nd year standing
Three hours a week

2120 BUSINESS PRESENTATIONS AND COMMUNICATIONS
This course develops students’ presentations skills in a business context. The course emphasizes professionalism and the use of evidence and analysis to support recommendations in order to make a compelling case.
PREREQUISITES: English 1010 or UPEI 1010. Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP Program.
Three hours a week

2130 BUSINESS ETHICS
(See Philosophy 2050)

2310 CORPORATE FINANCE
Finance is concerned with the planning for, acquisition, and utilization of funds. The major topics discussed in this course include the time value of money, analysis of financial projections, of financial markets, sources of corporate financing, cost of capital, capital budgeting, and working capital management.
PREREQUISITE: Accounting 1010
Three hours a week

2410 MANAGEMENT INFORMATION SYSTEMS
This course provides an introduction and understanding of the value and uses of information systems for business operation and management decision-making. It concentrates on providing an understanding of the tools and basic terminology needed to understand information systems and their role in the business environment. Topics include information systems concepts, a review of information technology concepts, the fundamentals of e-business, planning and development of information systems, and the management of these systems.
PREREQUISITE: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP Program.
Three hours a week

2510 INTRODUCTION TO MANAGEMENT SCIENCE
This course is designed to provide business students with an introductory survey of the many business applications of descriptive and inferential statistics. Topics include frequency distributions, measures of location and dispersion, basic probability theory, discrete and continuous probability distributions, sampling methods and sampling distributions, sample size, confidence intervals, hypothesis testing, linear regression, and forecasting.
PREREQUISITE: Math 1110 or permission of the instructor
Three hours a week
NOTE: This is a required course for Business students and credit for Statistics 1210, Education 4810, Psychology 2710, 2780 or 2790, Sociology 3310, and Sociology 3320 will not be allowed.

2530 LE FRANÇAIS DES AFFAIRES
(See French 2520)

2540 CANADIAN BUSINESS CULTURE
Students will be exposed to Canadian business culture through readings, individual and group assignments, conversations with guests, and class presentations. Students are required to complete all readings, attend all classes, and complete all oral and written assignments during this intensive classroom experience. This course is intended for 1st and 2nd year undergraduate Business students who wish to gain further understanding of the Canadian business context.
PREREQUISITE: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP program.
3 hours credit

2650 INTRODUCTION TO ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
This course provides an overview of setting up and managing a small business. Topics include an overview of entrepreneurship, starting a new firm, uncovering business opportunities, challenges faced by entrepreneurs, and exploring entrepreneurship business models. The course benefits from guest speakers from the local community of small-business owners and culminates in the building of a formal business plan.
PREREQUISITE: Successful completion (a passing grade) of the English Academic Program (EAP) for those students enrolled in the EAP Program.
Three hours a week

2720 HUMAN RESOURCE MANAGEMENT
Human Resource Management (HRM) has become a strategic function for both private and public organizations. This course provides an introduction to the conceptual and practical aspects of HRM. It focuses on the personnel processes involved in the procurement, development and maintenance of human resources, such as staffing, training and compensation. The course also includes a critical examination of current personnel issues and trends.
PREREQUISITE: Business 1710
Three hours a week

2750 INTRODUCTION TO BIOTECHNOLOGY
This course is an overview of the biotechnology and life sciences industry, including discovery and development, regulatory and marketing requirements, management, intellectual property requirements, types and sources of innovation, and key issues in technology strategy. No advanced scientific knowledge is presumed or required; a scientific “primer” provides deeper understanding of some of the reading materials and discussions. The class consists of lectures, discussion, and examination of several current topics in the biotechnology and biopharmaceutical industry.
PREREQUISITES: 2nd year standing as a Business or Science student, or permission of the instructor
Three hours a week

2850 SPECIAL TOPICS
This is an introductory course in Business Administration on various topics for students who are interested in pursuing a Business degree. Lectures, readings and/or research will be undertaken in a variety of specialized areas. Topics will be approved by the faculty of Business Administration.
Three hours a week

2870 INTRODUCTION TO INTERNATIONAL BUSINESS
This course examines the basic issues involved in the internationalization of business, which includes the impact of international focus on business and how firms establish and conduct transactions with organizations from other countries. More specifically, the course examines the basic models of involvement in international business and the conditions appropriate for each. Class sessions will combine seminars and case discussions requiring active participation by all students.
PREREQUISITE: Business 1410 and 1710
Three hours a week

2880 RESEARCH AND EVIDENCE-BASED MANAGEMENT
Evidence-based management considers ethics and stakeholder concerns, practitioner judgment and expertise, local data and experimentation, and principles derived through formal research to inform decision-making. This course introduces students to qualitative and quantitative perspectives and methods for conducting and evaluating business research. Students develop information literacy as they learn to question assumptions and think critically about the nature of evidence and claims made about organizational phenomena. Problems in and prospects for improved managerial decision-making are included.
PREREQUISITE: Minimum of second year standing in an undergraduate program or permission of the instructor
Three hours a week

3010 BUSINESS LAW—Part I
This course offers students a basic introduction to the legal system and, in particular, the areas of tort, property, and contract law. A major portion of the course is devoted to the study of the legal implications of contractual issues in business endeavours. Legal cases are used, when applicable, to illustrate principles of law.
Three hours a week

3020 BUSINESS LAW—Part II
This course expands on the concepts introduced in Business 3010, and addresses some additional areas of law. Topics include securities legislation, landlord and tenant law, real estate law, environmental law, wills and estates, family law, and other business-related areas of law.
PREREQUISITE: Business 3010
Three hours a week

3330 INTEGRATED CASES IN CORPORATE FINANCE
The main focus of the course is the application of financial concepts to realistic business situations through the use of business cases. The principal areas covered will be financial analysis, financial forecasting, valuation, leasing, mergers and acquisitions, and derivative securities.
PREREQUISITE: Business 2310
Three hours a week

3340 PERSONAL FINANCE
This course provides students with theoretical and practical information regarding personal financial planning including budgeting, personal taxation principles, the use and cost of credit, the importance of saving, investment strategies, retirement planning, estate planning, real estate and mortgages, and the use of property and life insurance.
PREREQUISITE: Business 2310 or permission of the instructor
Three hours a week

3430 INTEGRATED CASES IN MARKETING
This course shows how basic marketing concepts are applied and integrated with other business functions in contemporary business situations. The main focus of the course is on marketing management, planning, executing, and controlling marketing programs. Other topics include international marketing, marketing research, and the social responsibility of marketing managers. The course considers the relationships between these topics and the other business functions. There is extensive use of case method teaching and students are expected to develop the written and oral communication skills necessary for problem solving in marketing.
PREREQUISITE: Business 1410 or permission of the instructor
Three hours a week

3510 OPERATIONS MANAGEMENT
This course covers an analysis of the nature and problems of production and operations management. Emphasis is given to a number of topics including quality management and SPC, product and service design, processes and technology, capacity and facilities, supply chain management, scheduling and distribution, inventory management and sales and operations planning. The intent is to take a broad view of the subject material as opposed to developing significant in-depth expertise in one or more areas.
PREREQUISITE: Business 2510
Three hours a week

3650 SMALL BUSINESS MANAGEMENT: OPPORTUNITY ANALYSIS AND DEVELOPMENT
This course will cover a range of topics to address various aspects of entrepreneurship, intrapreneurship and how to identify and analyze compelling opportunities. The first part of the course will consider innovation strategy and management, including culture, motivation and commercialization. The course will be an active learning experience that helps to map what it takes to grow a business to its full potential. Topics will include assessing opportunities; managing different forms of start-ups; evaluating founding team expertise; considering resource needs; venture financing; marketing and strategic considerations. The course will include a combination of seminars, cases, speakers, and hands-on project work.
PREREQUISITES: Business 1410, 1710, 2650, Accounting 1010
Three hours a week

3660 ENTREPRENEURIAL FINANCE
This course explores the dynamic challenges faced by entrepreneurial firms in securing financial backing to support start-up, development, and growth. The course is organized around the evolution of entrepreneurial companies emphasizing the dynamic nature of the issues confronting these firms. The financial factors that affect entrepreneurial firms at various stages through to the exit decision are considered. Specific topics include the viability of proposed start-up ventures, the potential sources of financing for entrepreneurial firms, financial distress, and the harvesting decision. The key decisions of firms at various phases of their life cycle are examined. A mix of interactive lectures and case discussions is used.
PREREQUISITE: Business 2310 or permission of the instructor
Three hours a week

3710 ENTREPRENEURSHIP AND NEW VENTURES
This course is a study of the nature and background of entrepreneurship and the process involved from idea to opportunity to new business venture. Students are expected to study the environment in which entrepreneurship flourishes from both the perspective of the entrepreneur and of the economic system. The generation of ideas and opportunities is discussed, as well as the subsequent transformation of an opportunity into a formal business plan. The course concludes with an examination of the process of implementation of the business plan and the management of the new business which results. Extensive case analysis is required.
PREREQUISITE: Accounting 1010, Business 1410 and 2310
Three hours a week

3720 INDUSTRIAL RELATIONS
In this course students study the relationship between the labour force and management in the modern organization. Particular attention is given to the nature and role of trade unionism and collective bargaining. A basic objective of the course is to explore the conditions for effective industrial relations in the process of management.
PREREQUISITE: Business 2720 or permission of the instructor
Three hours a week

3730 TOURISM MANAGEMENT
This course provides students with a comprehensive understanding of the management of the world’s largest industry—tourism. The course examines key elements of the industry including its scope, the role of transportation, accommodations and attractions, culture and other travel motivators, tourism research and marketing, and the development and distribution of tourism products. The course assesses Prince Edward Island’s experience with tourism and its impact on the local economy.
PREREQUISITE: Business 1410 recommended or permission of the instructor
Three hours a week

3850 SPECIAL TOPICS
An intermediate course in Business Administration on a variety of topics for students who have qualified for advanced Business Administration study. Lectures, readings and/or research will be undertaken in a variety of specialized areas. Topics will be approved by the faculty of Business Administration.
Three hours a week

3860 INTERNATIONAL EXCHANGE TERM
Students who go on an international exchange term and who wish to count that experience towards a Specialization in International Business must register under this course number to document that they have fulfilled that requirement of the specialization. This is not a course that counts towards a student’s requirement of 120 credit hours for a degree.
PREREQUISITE: Approval from the Faculty of Business’ Director of International Programs.
0 semester hours

3870 INTERNATIONAL BUSINESS ELECTIVE
This course number is reserved for courses transferred in from other universities that qualify as electives for the Specialization in International Business.
Three hours a week

3910 STRATEGIC MANAGEMENT
This course provides students with an opportunity to explore the concepts of strategic thinking, analysis, and planning. It integrates the functional and process areas studied in the degree program and utilizes cases to give students experience in crafting business strategy.
PREREQUISITE: Business 1410, 2310 and 2720
Three hours a week

3940 INTERNATIONAL CO-OP PLACEMENT
Students who go on an international work term and who wish to count that experience towards a Specialization in International Business must register under this course number to document that they have fulfilled that requirement of the specialization. This is not a course that counts towards a student’s requirement of 120 credit hours for a degree.
PREREQUISITE: Approval by the Faculty of Business’ Director of International Programs.
0 semester hours

4070 SPECIAL TOPICS IN ORGANIZATIONAL MANAGEMENT
An advanced course in organizational management on a variety of topics for students who have qualified for advanced Business Administration study. Lectures, readings and/or research will be undertaken in a variety of specialized areas. Topics will be approved by the faculty of Business.
Three hours a week

4320 APPLIED INVESTMENT MANAGEMENT
This course examines the various investment assets available to the individual, with a focus on the practical aspects of investing, and also considers important theoretical concepts necessary for a full appreciation of investment management. Major topics include the financial markets, financial intermediaries, types of investments, the purpose of a stock exchange, and market theories. Students undertake a fundamental analysis of a public company’s common shares and present an investment recommendation.
PREREQUISITE: Business 2310 or permission of the instructor
Three hours a week

4390 INTERNATIONAL FINANCE
This course examines international finance and applications from a business perspective. Some of the key topics include foreign exchange markets, world capital markets (including banking), the use of derivatives, risk management, globalization, and foreign direct investment.
PREREQUISITE: Business 3330 or permission of instructor
Three hours a week

4430 CONSUMER BEHAVIOUR
This course explores the consumer buying process and the ways in which marketers can influence and shape the attitudes and actions of consumers through strategic marketing initiatives to cultivate consumer and organization satisfaction.
PREREQUISITE: Business 3430 or permission of the instructor
Three hours a week

4440 MARKET RESEARCH
This course will introduce students to the practice of market research. Specifically, students will understand the role and importance of market research in evidence-based decision making, will practice evidence-based market research, and will develop the skills to develop and report on evidence-based market research plans.
PREREQUISITE: Business 2880 and 3430, or permission of the instructor
Three hours a week

4450 BRAND MANAGEMENT
This course will provide students with an overview of strategic brand development and management as a means of connecting with consumers and establishing a market differentiation.
PREREQUISITE: Business 3430 or permission of the instructor
Three hours a week

4460 PERSONAL SELLING AND SALES
This course will examine the principles and practices of personal selling as a strategic part of an overall marketing plan. Specifically, the course will look at customer relationship management, developing sales pitches, and business-to-business sales strategies.
PREREQUISITE: Business 3430 or permission of the instructor
Three hours a week

4540 TOURISM AND HOSPITALITY MANAGEMENT
This course introduces the elements of tourism and hospitality: facility and accommodation, food and beverage, travel, tourism activities and the economic impact of tourism. A creative problem-solving approach is applied to the development and design of these elements. The course stresses critical thinking techniques as well as writing and presentation skills.
PREREQUISITE: Accounting 1010, Business 3430, and Business 2720, or permission of the instructor
Three hours a week

4550 SUSTAINABLE TOURISM DEVELOPMENT
This course critically examines sustainable and responsible tourism development practices at both the micro and macro levels of the industry. Case study analysis is an integral component of the course. A major focus will be on benefits and impacts associated with tourism development, as well as the strategies for maximizing benefits and minimizing adverse effects.
PREREQUISITE: Business 1410 or permission of the instructor
Three hours a week

4610 COMMUNICATIONS
This course examines behavioural concepts associated with the communication process. Each section of the course is designed to help students acquire a sensitivity to the communication process. Students are expected to acquire an awareness of techniques of effective communication through readings, cases and simulations.
PREREQUISITE: Business 1710 or permission of the instructor
Three hours a week

4650 PROJECT MANAGEMENT
Project Management is the application of knowledge, skills, tools, and techniques to project activities to meet project requirements. The course emphasizes the design, scheduling, budgeting, and management of projects from a variety of fields.
PREREQUISITE: Business 3510
Three hours a week

4680 SELF EMPLOYMENT – BEHIND THE SCENE
This is a very practical course looking inside the world of small to medium size businesses. Witness self employment and management first hand through guest speakers, field trips and class discussion. Gain valuable insight into strategizing and executing a business idea.
PREREQUISITES: Business 3710, or permission of the instructor
Three hours a week

4710 ORGANIZATIONAL DEVELOPMENT AND CHANGE
For organizations to survive and thrive they must adapt to changes in their environments as well as engage proactively to improve. Change can be planned or reactive and include major paradigm shifts as well as smaller adjustments. This course considers the nature of organizational change and strategies for managing change and improving organizations.
PREREQUISITE: Business 2720 or permission of the instructor
Three hours a week

4750 E-COMMERCE
This course surveys a variety of e-business models through the use of case studies. Students are introduced to strategic, legal, and technology issues that businesses face when changing business processes in an electronic commerce environment.
PREREQUISITE: Business 3330 and 3430, or permission of the instructor
Three hours a week

4760 INTERCULTURAL MANAGEMENT
This course examines the complex challenges that culture poses in international business. Topics covered include cultural influences on conducting business, values and communications, managing multicultural teams, international negotiations, and conflict resolution. The course aims to develop intercultural management knowledge and skills for working globally.
PREREQUISITE: Business 1710 or permission of the instructor
Three hours a week

4770 INTERNATIONAL MARKETING
This course addresses global issues that confront today’s international marketer and presents concepts relevant to all international marketers. The focus is to develop a managerial understanding of international marketing and the competitiveness of Canadian and Island businesses in the global market. It provides a view of world markets, their respective consumers and environments, and the marketing management required to meet the demands of dynamic international settings.
PREREQUISITE: Business 3430 or permission of the instructor
Three hours a week

4790 SELECTED TOPICS IN MARKETING
This course deals with selected topics in marketing such as advertising, sales management, retailing, business marketing, tourism, and contemporary marketing issues. The course includes a range of active learning approaches, such as case discussions, computer simulations, and projects.
PREREQUISITE: Business 3430
Three hours a week

4810 INTEGRATED MARKETING COMMUNICATIONS
This course examines how consumer decision-making processes form the basis for promotions. In this context, the course deals with principles for developing advertising campaigns, trade and consumer promotion techniques, and methods for relating optimal advertising and a consistent message across all audiences while maximizing budgets.
PREREQUISITE: Business 3430 or permission of the instructor
Three hours a week

4820 SPECIAL TOPICS
An advanced course in Business Administration on a variety of topics for students who have qualified for advanced Business Administration study. Readings and/or research will be under-taken in a variety of specialized areas. Topics will be approved by the faculty of Business Administration.
Three hours a week

4840 DIRECTED STUDIES
This is an upper level course that does not have a prescribed curriculum. In consultation with the course professor, the student chooses a specific topic and then undertakes an in-depth study of this topic. The course professor must approve all directed-study activities before registration can occur.
Three hours a week

4850 DEVELOPING MANAGEMENT AND LEADERSHIP SKILLS
In this course, learners are provided with tools and exercises that are used to develop self-awareness, creativity, conflict resolution, and empowerment skills. Learners begin a process of self-assessment which can continue to serve their development as managers after the course is completed.
PREREQUISITE: Business 2720, or permission of the instructor
Three hours a week

4860 CURRENT ISSUES IN BUSINESS
This course offers students a program of study on a number of topics judged by faculty to be current, and likely to have a long-term impact on business management. Such topics may include, but are not limited to, changing employment structures, information technology uses in business, re-engineering, evolving regulatory environments, comparative business environments, and sustainable development.
PREREQUISITE: Business 1710, 3330 or 3430
Three hours a week

4880 MANAGEMENT IN PERSPECTIVE
This course examines the emergence and evolution of management and management education. Class sessions follow a seminar format and students are required to complete an independent research paper. Students critically examine historical or contemporary topics about management, management education, and related fields.
PREREQUISITE: Business 1710, or permission of the instructor
Three hours a week

4890 INTERNATIONAL STRATEGY AND FINANCE
This course examines issues important to international business management. Some of the key topics include international trade, foreign investment, foreign exchange markets and international strategy. The course includes seminars and case studies, and requires active participation by all students.
PREREQUISITES: Business 1410, 2310, 3510, or permission of instructor
Three hours a week

4950 BUSINESS RESEARCH I
This required course examines the general methodology of conducting business research. The student will use the principles acquired in class to prepare and present a substantial paper on a research topic chosen in consultation with a faculty supervisor.
PREREQUISITE: Business 1410, Business 2310, and Business 2880; or permission of the instructor
Three hours a week

4960 BUSINESS RESEARCH II
This course allows students to pursue a research project in further depth.
PREREQUISITE: Business 4950 and permission of the instructor
Three hours a week

4970 BUSINESS CASE COMPETITION
The UPEI Case Competition class is an intensive case-based, experiential learning course that trains students to compete in national and international case competitions. Students work in teams and work with a coach to engage in self-motivated, self-directed studies. They build upon their business skills and knowledge by sourcing and learning current, relevant business theory and implementing it into their case solutions. Students focus on constructing logical, evidence-based, clear solutions for business cases while practicing public speaking, presenting and business writing. Cases cover many areas of business: strategy, marketing, ethics, accounting, human resource management, and finance, across many industries and topics. The course includes weekly mock case competitions as well as regional, national, and international case competitions.
PREREQUISITE: Permission of the instructor only
Three hours a week
Note: Can substitute for Business 4950

5100 HONOURS THESIS
This course is aimed at students interested in pursuing an extensive research project. It is a required course in the BBA Honours Program.
PREREQUISITE: Business 4950 and permission of the instructor
Six hours a week

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